스포티파이 크랙 갤러리 - seupotipai keulaeg gaelleoli

Marketing Objective

Campaign created for brand growth, development, and enrichment, as well as establishing brand recognition and familiarity with targeted customers. Showcase how your campaign has achieved any or all of these components.

Gold Winner

Cheetos and OMD for

Cheetos Mustache

Silver Winner

Tinkies and Hellosquare for

Celebrate Everything

Bronze Winner

Coca-Cola Energy and Carat Turkey / Carat Media Turkey for

Coke Energy - This Energy Is For You

Marketing Objective

Campaigns which use mobile to directly impact sales, conversions, trial, purchase intent or generated customers for future engagement and sales. Showcase how your submission has achieved either or both.

Gold Winner

Akbank and Akbank for

Akbank Walled Garden

Silver Winner

Unilever Elidor and Mindshare for

Elidor X Udemy

Bronze Winner

MultiChoice and Reprise Digital for

MultiChoice Festive Campaign

Marketing Objective

Work that launched or re-launched a product or service with mobile at the heart, delivering measurable success. Be specific as to what made this launch effective, along with the role mobile played in the process.

Gold Winner

İşbank and Muse İstanbul / İşbank for

Maximum Gaming Card

Silver Winner

DIMES and Reklamania Creative / DIMES for

DIMES Milkshake Launch

Bronze Winner

Fanta and Carat Turkey for

Fanta Music Is Ours

Marketing Objective

Campaign ranging from contests and coupons to special offers, sweepstakes and POS/Merchandising. Includes demos, coupons, exhibitions/trade shows, and games. Be very specific in demonstrating how your campaign specifically changed buyer behavior.

Gold Winner

Yapı Kredi and 4129Grey for

Screen Time Discount

Silver Winner

Obsesso and AdColony for

Obsesso ile Evin Keyfini Çıkar

Bronze Winner

DIMES and Reklamania Creative / DIMES for

DIMES Milkshake Launch

Media

Gaming apps, gamification applications or e-sports activities that are either a part of a broader marketing strategy or a stand-alone brand experience. Please be specific in describing how the brand is positioned in the gaming environment. If you have a branded gaming app, please submit to the Mobile App category.

Gold Winner

Akbank and Akbank for

The Rising of New Generation T

Silver Winner

Coca-Cola and Carat Turkey for

Coca-Cola e-Euro 2020

Bronze Winner

Atolye Games and Atolye Group for

Turkey’s largest esports event “Istanbul Backgammon Tournament”

Media

Any application that provides information, entertainment, productivity or utility for the customer. Mobile App can be part of a broader marketing strategy or a stand-alone brand experience. Both short-term apps for a specific moment in time as well as longer term apps are eligible for this category.

Gold Winner

İşbank and İşbank for

İsbank's İmeceMobil App

Silver Winner

İşbank and İşbank for

İşbank's Maximum İşyerim App

Bronze Winner

Garanti BBVA and Leo Burnett / Garanti BBVA for

Garanti BBVA - Mobile App Garanti BBVA Mobile-

Media

Current research indicates that 4 out of 10 people conduct their searches exclusively on mobile during a typical day. This category showcases the ever-important campaigns that have search at their core.

Gold Winner

DenizBank and Adjust for

DenizBank Takes a Data-Driven Approach with Adjust to Reduce Costs

Silver Winner

Yalı Spor and Neodigital for

The Great Google Shopping Hack

Bronze Winner

Akbank and Hype / Akbank for

Axess - OK, Google. I'm Feeling Lucky.

Media

An ad that follows the natural form and function of the user experience in which it is placed can be especially impactful. This category celebrates the best examples of native mobile - both display and video.

Gold Winner

Yapı Kredi and 4129Grey for

Screen Time Discount

Silver Winner

DIMES and Reklamania Creative / DIMES for

DIMES Milkshake Launch

Bronze Winner

Ford Focus and Ingage Media for

Ford - Chain Interactive Stories

Media

Social can include networks (think Facebook, Snapchat, Instagram, etc.), person-to-person (i.e. Skype, Facebook Messenger, Whatsapp etc.). Of course, all work must be focused on the mobile platform.

Gold Winner

Bepanthol and Wunderman Thompson for

#Babil'sNumber

Silver Winner

Cheetos and OMD / AdColony for

Cheetos Mustache

Bronze Winner

Fanta and Carat Turkey for

Fanta Music Is Ours

Technology

Mobile advertising, applications, or sites that explore new ideas, devices, or methods in their execution and push the boundaries of the discipline. Includes new or groundbreaking techniques or an unconventional/creative use of existing technology. Include the impact to your current business or potential shifts it will create for your future marketing efforts.

Gold Winner

Bepanthol and Wunderman Thompson for

#Babil'sNumber

Silver Winner

Tinkies and Hellosquare for

Celebrate Everything

Bronze Winner

Fundación Telefónica and Accenture for

INTANGIBLES. A digital exhibition from the Telefónica Collection

Technology

Use of GPS, geolocation and/or proximity technologies. It could be a targeted campaign for a location-specific audience (based on proximity), or contextual targeting based on history and customer behavior. Campaign can include one-off executions or longer term campaigns but must include specifics on impact against your marketing goals.

Gold Winner

Coca-Cola and Carat Turkey / The Coca-Cola Company for

Coca-Cola - "Support Your Locals with DCO"

Silver Winner

Lay's and OMD for

Lay's 4 Seasons DOOH and Mobile Banners

Technology

Mobile commerce solutions improving or enhancing the customer buying experience, creating increased engagement and commercial success. Includes in-app purchasing, mobile banking, virtual marketplace apps (i.e. Amazon mobile app), or a digital wallet such as Apple Pay, Android Pay and Samsung Pay.

Gold Winner

İşbank and Carat Turkey / İşbank for

İşCep Marketplace

Silver Winner

Akbank and Akbank for

Akbank Walled Garden

Bronze Winner

MTN Chat - Recharge Without Leaving Your Chats

Technology

Mobile is quickly ascending as the dominant screen for video consumption. It’s nuanced and intimate and is proven to yield impressive results as the most effective storytelling platform, despite the small screen. The formula for success is far more complicated than a 30 second spot but also offers greater opportunities. Show us your best in class, most impactful mobile video campaigns!

Gold Winner

Unilever Love Beauty and Planet and Mindshare Turkey for

Love Beauty and Planet Good Loop Donation

Silver Winner

Cheetos and OMD / AdColony for

Cheetos Mustache

Bronze Winner

DIMES and Reklamania Creative / DIMES for

DIMES Milkshake Launch

Technology

Use of customer data that played an integral role in the development and execution of a campaign to target, engage or develop a meaningful relationship with a specific audience or community. Detail the role that data had within the campaign strategy in achieving the brand and business goals.

Gold Winner

Akbank and Akbank for

Akbank Walled Garden

Silver Winner

Coca-Cola and Carat Turkey / The Coca-Cola Company for

Coca-Cola - "Support Your Locals with DCO"

Bronze Winner

Yalı Spor and Neodigital for

The Great Google Shopping Hack

Technology

Any campaign that demonstrates how the experience of audio techniques, be it music, voice or other sound (audio advertising), was used in a mobile environment to create consumer demand and engagement.

Gold Winner

McDonald's and AdColony for

McDonald's Regional Brand Trust // Hygiene

Silver Winner

Unilever / Magnum and Mindshare Turkey for

Magnum’s Legendary Crack Sound x Spotify 3d Audio

Bronze Winner

Obsesso and AdColony for

Obsesso ile Evin Keyfini Çıkar

Marketing Objective

Driving culture-shifting creativity, entries will need to demonstrate ideas intended to change gender inequality; that is, work which sets out to positively impact ingrained gender inequality, imbalance or injustice. Smarties recognizes, work that implicitly or explicitly addresses issues of gender inequality or prejudice, through the conscious representation of gender in advertising, such examples in advertising might be using female voice over or using female role models from real life, which would unsteriotype common perceptions in society. Work can be for any commercial or non profit reasons, regardless of the product or service being advertised.

Silver Winner

Cornetto // Unilever and Medina Turgul DDB for

UNICORNETTO //MY FAIRY TALE

Business Unusual 2020

Campaigns that have integrated ongoing medical advice into their branding communication messages across all media platforms during the crisis.

Gold Winner

App Samurai and App Samurai for

App Samurai Covid19 Resilience Grant EMEA

Silver Winner

Lifebuoy and Magna for

Lifebuoy Purpose

Business Unusual 2020

Campaigns and programmes that show innovative thinking and solutions to reach consumers during the pandemic. It could cover using platforms in new and innovative ways; using technology to launch new products, new channels, or new features.

Gold Winner

İşbank and İşbank for

Virtual Assistant Maxi - Covid-19 Adaption

Silver Winner

İşbank and VMLY&R Turkey / İşbank for

Pay to the Future - Geleceğe Öde

Bronze Winner

Galaxy A51 and Adgage for

Samsung A51 Launch - First Programmatic Ingame Advertising Campaign

Business Unusual 2020

Any Application that provided information, entertainment, productivity or utility for the consumers during the Covid-19 crisis. It could be in relation to the crisis or building through the app a new way and means of easier communication and interaction with existing customers. Mobile Apps can be part of a broader marketing strategy or a stand-alone brand experience. Includes short-term apps for a specific moment in time as well as longer term apps.

Silver Winner

Bodeboca and Addict Mobile for

How did the Bodeboca Acquisition Campaigns Outperformed During the Lockdown?

Business Unusual 2020

Driving culture-shifting creativity, entries will need to demonstrate ideas intended to demonstrate inclusivity throughout the pandemic (which can include showing changes in gender inequality); that is, work which sets out to positively impact inclusivity. Smarties recognises, work that implicitly or explicitly addresses these issues. Work can be for any commercial or non-profit reasons, regardless of the product or service being advertised.

Gold Winner

Coca-Cola and Carat Turkey / The Coca-Cola Company for

Coca-Cola - "Support Your Locals with DCO"

Silver Winner

Carte d'Or and Standby Creative Group for

Carte d'Or Do Something Sweet at Home

Bronze Winner

Obsesso and AdColony for

Obsesso ile Evin Keyfini Çıkar

Business Unusual 2020

Campaigns that enrich digital experiences or enable new methods of connecting with the consumer allowing seamless experience and keeping in mind social distancing norms. Mobile should play a key role in enhancing consumer experience & engagement.

Gold Winner

KFC goes TikTok #DoTheColonel

Silver Winner

Procter & Gamble / Always and Procter & Gamble for

The New Brave

Bronze Winner

Rich’s® Africa and Mobitainment for

Rich’s Africa WhatsApp Chatbot